Ubud is one of Bali’s most iconic destinations, attracting millions of visitors every year. Located in Gianyar Regency, this charming town is surrounded by lush rice terraces, rivers, and tropical forests, making it a perfect retreat for nature lovers and culture seekers alike. Beyond its beauty, Ubud is known for its welcoming atmosphere and vibrant traditions, making it one of the most rewarding places to visit in Bali.

Why Is Ubud So Famous?

Ubud is one of the most famous destinations in Gianyar Regency. Known for its stunning natural beauty and opportunities to interact directly with nature, many tourists are drawn to explore its charm. One of Ubud’s iconic spots is the Monkey Forest, where visitors can meet and interact with monkeys up close. Ubud is also home to the famous Tegalalang Rice Terrace, admired for its beautiful rice fields and traditional irrigation system.

Ubud is not only about nature; its rich culture is also a big attraction. Visitors can join melukat, a Balinese purification ritual, at places like Tirta Empul, which is believed to cleanse the mind and bring peace. Many travelers choose to hire a private tour to explore Ubud. This makes traveling easier and allows them to consult with local drivers about the best places to visit, as well as get useful tips on what to do and what to avoid during their Ubud tour.

Bali VW tour (Ubud)

Personalized Experiences

Many travelers hire private tours in bali to explore Ubud comfortably. Local guides provide insight into hidden gems, cultural etiquette, and practical tips on what to do and what to avoid during a Ubud tour. Some even offer curated itineraries that combine popular landmarks with off-the-beaten-path spots, ensuring a richer experience.

How Many Days in Ubud Is Enough?

why ubud famous

Exploring Ubud in just one day barely scratches the surface. While it is possible to visit major landmarks on a short trip, spending five to seven days is ideal if you truly want to enjoy everything the area has to offer.

  • Short stays (1 to 2 days): Perfect for highlights such as Monkey Forest, Tegalalang Rice Terrace, and Tegenungan Waterfall.
  • Longer stays (5 to 7 days): Allow time to enjoy Bali Swing, taste authentic Luwak coffee, and watch how it is made from planting to brewing. You can also take day trips to Kintamani for mountain views or head east to Karangasem to see Lempuyang Temple.

Booking a villa away from the main roads provides quiet surroundings and a more authentic feel. These areas are perfect for those who wish to relax and enjoy Ubud’s peaceful side. Many villas also include private pools overlooking rice paddies, spa services, and guided yoga sessions, ideal for travelers seeking wellness retreats.

Is Ubud Safe to Walk at Night?

Yes, Ubud is generally safe to walk at night. Crime rates are low, and the town is known for its friendly and helpful locals. According to Numbeo, Ubud’s safety index for walking alone is rated 75 during the day and 63.64 at night, both considered high. The travel site Is Ubud Safe? also notes that walking alone after dark is rated very safe, though staying alert in quiet areas is always recommended.

This combination of low crime and warm hospitality makes evening strolls an enjoyable part of visiting Ubud. Visitors often walk to cafes, night markets, and art galleries that stay open late, giving them a chance to experience Ubud’s laid-back nightlife.

Is Ubud Full of Tourists?

Tourism in Ubud is growing rapidly. In the first half of 2025, Bali welcomed nearly 3.3 million international visitors, a 12.7% increase year on year (lyvinproperties.co). From January to May alone, 2.64 million arrivals were recorded, up 9.0% from the previous year (roadgenius.com).

However, this does not mean Ubud has lost its charm. Most tourists stay in central Ubud, leaving quieter areas untouched. Renting a villa a bit deeper into the countryside offers serenity and immersion in nature.

For example:

  • Villa Laba Puseh in Penestanan is “tucked away from the main road” and praised for its quiet surroundings.
  • The Shea Ubud Tranquility Villa gives guests “a peaceful private space away from the center” according to reviews.

These secluded spots not only offer calm and comfort for multi-day or even week-long stays, but they also place you closer to Ubud’s natural attractions such as waterfalls, rafting sites, and elephant experiences at Mason Elephant Park. Additionally, being outside the town center allows visitors to explore nearby villages and art markets where Balinese crafts are made by hand.

Final Thoughts

Ubud remains one of Bali’s most enchanting destinations. Its mix of breathtaking scenery, deep cultural heritage, and genuine Balinese hospitality makes it perfect for both short getaways and extended stays. Whether you want to explore iconic landmarks, join spiritual rituals, or simply unwind in a peaceful villa, Ubud offers an experience that is both authentic and unforgettable.

For travelers seeking wellness, adventure, or cultural immersion, Ubud has something to offer all year round. With the right planning, this Balinese gem can be both relaxing and enriching, ensuring every visitor leaves with lasting memories.